Wallace Marx Jr.

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Wallace Marx Jr. is a writer, speaker, interviewer, and longtime technology leader whose work explores the intersection of culture, strategy, and transformation in high-growth companies. Over a fifteen-year career at ServiceNow—from its scrappy startup days through its rise to a multi-billion-dollar platform giant—he built and led teams that launched new capabilities, forged global partnerships, and helped shape the company’s distinctive culture.

Before entering tech, Wally worked in the guitar business, the coupon industry, and rock ’n’ roll—experiences that inform his belief that diverse paths create sharper insights. He is the author of Gibson Amplifiers, 1933–2008: 75 Years of the Gold Tone and has been published in numerous guitar-oriented magazines, including Premier Guitar, Vintage Guitar, and Guitar Player. Wally is also a highly experienced interviewer, having conducted dozens of in-depth conversations for the NAMM Oral History Project with influential figures in the music industry. He regularly publishes essays on leadership, culture, and business on LinkedIn.

His forthcoming book on tech giant ServiceNow, Insurmountable Opportunity: How Code, Culture, and Customers Created a Multi-Billion-Dollar Cloud Giant, blends insider history with lessons on leadership, operational execution, and the psychology of business at scale. An engaging storyteller with a sharp eye for the human side of business, Wally speaks to audiences about building resilient teams, navigating rapid change, and harnessing the cultural forces that drive performance. He lives in Encinitas, California, where he writes, gardens, and occasionally returns to the stage with his guitar.

I help people and organizations see the big picture—and act on it.

Through my writing, I tell the inside stories of how ideas become reality, how culture shapes performance, and how leaders navigate the messy, human side of business. My talks and workshops draw on fifteen years at the front lines of hyper-growth, showing teams how to adapt, innovate, and keep their edge when the pace feels impossible.

Whether on stage, on the page, or in conversation, I bring hard-earned insights, straight talk, and stories that stick.